From the page: "Our suggestions should not be confused with spin; rather, we are advocating the conscious adoption of more effective (and thus, more informative) communication techniques"
Here is the link to the actual article:
http://www.sciencemag.org/cgi/content/full/316/5821/56?ijkey=DPepoGfe19d4Q&keytype=ref&
siteid=sci
Chris Mooney and Matthew Nisbet discuss this with the Science community on their blogs:
http://scienceblogs.com/framing-science/
http://scienceblogs.com/intersection/
And a couple more conversations:
http://scienceblogs.com/clock/2007/04/onestop_shopping_for_the_frami.php
http://scienceblogs.com/mixingmemory/2007/04/talkin_science.php
And here is a study about people's resistance to science: http://edge.org/3rd_culture/bloom07/bloom07_index.html
Jun 16, 1:18am
